College Gifting App
tl;dr
I served as Creative Director & Lead Product Designer in re-imagining the college gifting experience. No more physical checks from Grandma or beat up envelopes stuffed with cash from creepy Uncle Jerry. The result was a Venmo like product with micro animated moments of joy.
role
As the Creative Director of UX I lead the project from initial strategy through launch and all of the steps in between. My hands were deeply involved in the creating of the UI and game-like "feel". In addition, I lead the development of each customer interivew, persona, and flows.
UXD
challenge
Historically contributing to a 529 account is brutally time consuming for the parent. In order to deposit money into the account they were required to physically go into a local brand with check or cash. This is time the new millenial parent simply doesn't have to waste.
Solution
Give parents the ability to create a landing page for each child, with goals that friends and family could easily contribute to. The result was a mobile-only web app with unique URLs for each 529 account that even Grandma could throw money at.
Micromoments
The micromoments inside of the gifting experience were opportunities of joy that transformed an otherwise clinical and robotic experience. For Grandma, each milestone became a moment that felt impactful, substantial, and optimistic.
